Seed to Self Matatika

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Aims to inspire students to become designers who embrace sustainable and ethical design principles. We at Seed to

Self, envision a global community of young and inspired leaders who are challenging this unsustainable status quo.

By participating in Seed to Self Matatika, you embark on a journey of inquiry to explore the impact and benefits for all members involved in the value chain – raw material suppliers, designers, manufacturers, retailers and end users. You have the opportunity to be part of the chain as well as support all the others in the chain. And, perhaps most importantly, you will be leading the industry to a sustainable future.


Unclothe, a project of Matatika, students design and make a sustainable and ethical collection from organic or recycled fabric. They research and investigate the entire supply chain of materials used in the collection and provide evidence of sustainable and ethical choices.

Through this engaging learning experience, you are able to:

  •  Better understand the impact the fashion designer has on people and the planet

  •  Ask questions and address social and environmental issues in the textile and garment supply chain.

  • Help conversations occur within the industry to see what transformation is possible.

  • Deepen your understanding of others and how to work with people in the supply chain from farm to fashion.

  • Learn to create collections that represent a safe ecological supply chain that includes ethical, fair and moral conditions of all workers and reduces damage to the environment.



Seed to Self Matatika is an innovative design project for young fashion designers and practitioners who are passionate about making a positive change in the fashion industry. We, at Seed to Self, envision a global community of young and inspired leaders who are challenging this unsustainable status quo. And, you can be an intricate part of the process.



Seed to Self Matatika encourages students to research and investigate the broad spectrum of the global fashion industry to understand the impact it has on the lives of people in the textile and garment supply chain as well as the environmental effect on our planet. With this experience in your education portfolio, you are preparing yourself for a sustainable career.



By participating in Seed to Self Matatika, you have the unique opportunity to design and make collections that represent a safe ecological supply chain as well as ethical working conditions. As a pioneering young fashion designer, you will be at the forefront of a sustainable fashion industry.



I chose to participate in project Matatika as I think it is our responsibility as fashion designers to educate people through our work regarding the world and people that we should protect together. Society should be made aware of the linear economy they are unconsciously contributing to and how they can help to produce a more circular system. It is challenging to take on every current issue in the world, but starting with one area of problem is a good start, and I have chosen to implement sustainable strategies in my designs such as Upcycling and recycling to minimize waste.

- Ariel Ting


I want to participate in Project Matatika because sustainability is central to my life and art practice. I want to be a part of the programme both to challenge myself and to support the programme in the hopes that it will carry on far into the future, inspiring young fashion designers to create with empathy. Over the years I've become increasingly aware of the damage caused by fast fashion, over-consumption, and unethical production; the pollution, the poverty, the hollow gluttony of consumers always left wanting. As a designer, I refuse to support the current system and hope that Project Matatika will help my voice be heard. ​

Birdie Mcree


Over the last four years at Whitecliffe College, I have been exposed to the truth about the fashion industry’s impact on our planet and the millions of lives that are involved within it. I believe it is unacceptable to turn a blind eye to the destruction caused by something that should be a form of artistic expression, with particular reference to environmental damage from synthetic fibers and dyes and human labour exploitation. It is important now, more than ever to consciously work towards improving production processes to decrease toxic waste, while also being responsible for knowing who creates our garments and in what conditions they are being produced so that the clothes we wear aren’t produced through someone else’s suffering I am certain that having a sustainable and ethical industry will take a lot of effort and everyone will have to open their eyes to the grave injustices caused by the fashion industry. However, instead of complaining about the way things are, I want to contribute to the change and encourage other to join in that change. I want to undertake project Matatika not simply for my final year collection, but also use it as a tool with which I build my brand as an emerging designer.​

- Harriet Lewis